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Value Plays or Value Traps?

6 Market Favorites That Have Stumbled in 2025

Eric Soda
Nov 12, 2025
∙ Paid

Some of the market’s most popular and widely loved brands have fallen hard in 2025. The question now: are these beaten-up stocks a bargain, or have they lost their edge?

The most recognizable, once-unstoppable companies are struggling. Stocks that were once market darlings are now lagging, falling out of favor with investors.

A few years back, if these names were this beaten up, people would have been rushing to buy these names.

2025 has been especially brutal as the stock market continues to set new all-time highs these continue to lag the overall market.

Not long ago everyone wanted a piece of them. Now they’re on the discount rack, and buyers are still hesitant.

This is exactly where the value play or value trap debate comes in. Some could bounce back sharply, while others may continue to disappoint.

Here are the six once-unstoppable stocks that are either a value play or value trap.

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